Claire Heys, Controller, Commercial Partnerships for Virgin1, Living, Challenge & Bravo, talks to delegates about brand integration and showcases her favourite examples of branded content at Screen Yorkshire's SYnc networking event, 'The Brand Wagon'.
Virgin1 is a multiplatform entertainment channel packed with top programmes including The Riches, Terminator: The Sarah Connor Chronicles, Chuck, The Unit and Star Trek.
Video duration: 34 seconds
Global video hits: 3581
Part of the brand new series, The Prisoner: X, coming soon to Virgin1, which sees celebrities spending time behind the bars of the world's harshest prisons. For more info visit www.virgin1.co.uk
Have you ever wondered why Virgin Media Television named their channel Virgin 1, when there wasn't a Virgin 2?
I phoned them to find out.
Go to the Virgin Media website, get the number and phone them yourself - Maybe we can get to the bottom of this!
Comment, Rate and Subscribe
The Collaboration Channel I'm apart of:
http://www.youtub e.com/thisisnotacoll ab
![Gethin Jones\](http://img.youtube.com/vi/JvUNeGALVqI/2.jpg "Gethin Jones\")
![Gethin Jones\](http://img.youtube.com/vi/v0nvCZrzZvU/2.jpg "Gethin Jones\")
![Terry\](http://img.youtube.com/vi/g-XzKjVKCzg/2.jpg "Terry\")
